Deep Origin adds silver to its bottled water

  • Design
  • March 8, 2010
  • Ben Fahy
Deep Origin adds silver to its bottled water

Whakatane's Deep Origin sparkling water, or, more particularly, the bottle the sparkling water is housed in, tickled the fancies of a range of H20 purists at the 20th Annual Berkeley Springs International Water Tasting Awards in the US recently, walking away with the silver medal in 'The People’s Choice Packaging' competition.

More than 200 water-loving humans watched the undoubtedly exciting events unfold as a dozen media judges from print, radio and the web spent hours tasting, swilling, spitting, sniffing, ogling and evaluating more than 125 different bottled waters from 24 US states and 10 foreign countries, including Brazil, China, Macedonia, Italy, Japan, Bosnia, Ecuador and, of course, New Zealand. Turns out the expert judges found that all the water tasted a little bit like liquid rocks.

Deep Origin, with its "teardrop-shaped bottle with two dimple grips making it a pleasure to pick-up" and "the debossed branding on the hip of the bottle and the ceramic printed label reflecting the brand’s simplicity, purity and product quality", came second to the crystal-encrusted bottle of Bling, from Los Angeles, a water that retails at a mere US$40+ per bottle.

Grenache Design conceived the glass bottle and Deep Origin founders Emmanuelle and Stephan Jelicich hope they can be both beautiful and sustainable. The bottles can be returned for a refund, before being washed, sterilized and refilled multiple times, thereby offering environmentally-minded restaurateurs and patrons a sparkling water that doesn’t produce too much packaging waste.

Of course, packaging design is a very important part of the marketing process and best practice should be recognised and celebrated. But, despite this, it's hard not to think about Penn and Teller's long but rather entertaining takedown of the bottled water industry in their show 'Bullshit' when imagining the awards night. And there's certainly no point mentioning that when Sweden took the helm of the EU, one of its first initiatives was to ban bottled water from EU meetings and instead use a combination of Swedish tap water and highly advanced soda stream technology.

Youtube Video

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 16, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit