Spikes Asia: DDB named runner-up agency of the year, Colenso BBDO wins only Kiwi grand prix—UPDATED

  • Advertising
  • September 29, 2014
  • StopPress Team
Spikes Asia: DDB named runner-up agency of the year, Colenso BBDO wins only Kiwi grand prix—UPDATED

DDB New Zealand has had a few good account wins recently, including Icebreaker and the Auckland Council. And it did pretty well at Spikes Asia over the weekend too, winning enough trophies to be placed second in the agency of the year category behind Dentsu Tokyo. 

DDB came away from the event with a total of five golds, 12 silvers and nine bronzes, with Sky's 'Bring Down the Kingand Paw Justice's 'Animal Strike' earning most of them. Steinlager's 'Born to Defy', Lion's 'Be the Artist, Not the Canvas', Blunt Umbrella's poster campaign and Sky's 'Come with Us' took home the rest. 

Colenso BBDO took the country's only grand prix in radio for its K9FM campaign for Pedigree—one of just nine grand prix handed out—and it also took three spikes in the creative effectiveness section for Mountain Dew's 'Beyond the Wall', Amnesty International's 'Trial by Timeline' and The V Motion Project. It also won silvers for Samsung's 'Don't Let Go' campaign and Burger King's anti-pre-roll, as well as one other bronze for BNZ's 'The Power of a Dollar'. 

Clemenger BBDO took four golds, all of them won in the film and film craft categories for NZTA (Blazed won three and Mistakes won one). Those two campaigns also earned it another four silvers and three bronzes. 

Apollo Nation and Saatchi & Saatchi took four golds for Tui's Catch a Million in branded content and entertainment, PR, media and Promo & Activation. It also won another two silvers, while Tui Beer plumber took a couple of bronzes and the Spark launch TVC took a bronze. 

FCB took two silvers, one for Unicef's Food Photos Save Lives and one for Sony's Bottled Walkman, and three bronzes, including one in outdoor for AS Colourmatic. 

Ogilvy & Mather rounded out the Kiwi agency winners, with three bronzes, two for Rebel Sport's 'Flight' and one for 'Ode to Winter'. 

There were no New Zealand winners in the innovation, digital, healthcare or design categories. 

BBDO took network of the year, with DDB and Dentsu second and third. 

The Spikes Palm award for the best production compain was awarded to Collider, Sydney. Exit Films, Melbourne came in second and Dentsu Creative X, Tokyo, was third. 

The Media Network of the Year trophy was given to PHD, followed by OMD and Starcom MediaVest Group. 

And The Coca-Cola Company – Asia Pacific was named Advertiser of the Year. 

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