DDB shines gold and Special Group shines silver at Campaign Agency of the Year 2018 Awards

  • Awards
  • December 14, 2018
  • StopPress Team
DDB shines gold and Special Group shines silver at Campaign Agency of the Year 2018 Awards

There was plenty to celebrate last night at the Campaign Agency of the Year 2018 Awards as local agencies took to the stage, with DDB New Zealand and Special Group collecting the most gongs.

DDB took home New Zealand Creative Agency of the Year Awards last night. Special Group followed with a silver while Colenso BBDO picked up bronze.

DDB’s win brings Colenso BBDO’s three-year gold run to an end. Last year it was DDB New Zealand's silver and Special Group New Zealand's bronze.

DDB continues its gold streak as it took top spot in the New Zealand Digital Agency of the Year category. Another Silver went to Special Group while Little Giant linked by Isobar took the bronze.

Commenting on its wins, DDB New Zealand CEO Justin Mowday says it is absolutely brilliant recognition of the whole agency — "what a way to end the year".

"Thank you to the entire DDB NZ team for being brilliant, hard-working and committed, and for doing outstanding work for our clients. To be recognised three times over is incredible and I feel privileged to work with such special people at such a special place.”

In the New Zealand Media Agency of the Year category it was OMD New Zealand with the gold, while PHD APAC won the silver and Mediacom took home the bronze.

OMD chief executive Nigel Douglas says the team was over-the-moon with the result.

"We are absolutely thrilled with our return to the top, winning New Zealand Media Agency of the Year last night. [It was] nothing short of an epic year and I'm well excited about the prospects for the next."

Looking at the combines Australia/New Zealand categories, Special Group picked up another two silvers in the Independent Agency of the Year and Integrated Marketing Agency of the Year categories.

With Collective was also awarded in the Integrated Marketing Agency of the Year as it picked up a bronze.

And in the Social Media Agency of the Year category, DDB New Zealand saw a silver and Special Group added to its collection with a bronze.

The final New Zealand agency to collect a gong was Little Giant linked by Isobar, with its bronze win in the Best Culture category.

While there were plenty of New Zealanders among the individual awards, it was the Australian’s that took home the win in all categories.

All winners can be seen here.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
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The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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