DDB scoops Caxton Awards

  • Advertising
  • October 26, 2009
  • Frances Chan
DDB scoops Caxton Awards

caxton logoThe 35thAnnual Caxton Awards and Seminar were held in Coolum, Queensland on the weekend, showcasing the best newspaper ads Australasia had to offer this year. Print isn’t dead, it just smells funny when it comes off the press.

Only seven agencies won Caxtons, out of 17 that were dished out. Topping the winners’ circle is DDB NZ with four awards, all for Sky TV ‘Alien vs Predator’. It ate the competition in these categories: Best Campaign, Media/Entertainment/Telco/IT, Best Art Direction and Best Photography.

alienalien 3

2009_Quinlivan_Black_winnerBrisbane’s SapientNitro took out three awards for Tourism Queensland ‘Best job in the world’: the Quinlivan Black Award, Travel/Leisure and Best Small Space Ad.

Marketforce and 303, both from Perth, also won hat-tricks.

Download the winners’ booklet here. 2009 Caxton Awards

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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