The tenth and final Axis love letter has been released ahead of the show on March 6, and it’s another doozy, with DDB’s Mark Lorrigan harnessing the immense power of song to showcase his intense and probably illegal devotion to Y&R in ‘It ain’t stalking if I love you’.
There are plenty of entertaining scenes (including a nice turn from Y&R MD James Hurman enjoying his own book, The Case for Creativity), some very funny/potentially offensive lyrics (“suggested that I try to find a partner on Tinder but I haven’t figured out if Hurman’s minge is a ginger”) and plenty of disturbing scenes in this musical broth (chief among them the video tapes in the Y&R dungeon and Lorrigan sniffing the essence of Hurman after wiping his finger across the seat of his scooter), so it’s a good note to end a good campaign on.
“We tossed up between Mark Lorrigan and Shane Bradnick for the gig, and although Bradnick is technically a bigger creep, we went with Lorrigan,” says creative director Chris Schofield. “The dig on Hurman being ginger was fine because the song was written by a real ginger. The song is being released on iTunes this week. Glad we paired up with Y&R, we do love those guys.”
- Check out all the other videos here. And if you’re keen on a ticket, better get one here before 10am Thursday.
Credits
ECD: Shane Bradnick
CD: Chris Schofield, Mark Lorrigan
Writer: Tom Cunliffe
Art Director: Zac Lancaster
Directors: Steve Gulik, Guy Titchbald
Producer: Celia Rowe
