DDB Group welcomes in fifth agency

  • Advertising
  • September 6, 2019
  • StopPress Team
DDB Group welcomes in fifth agency

DDB Group has launched its fifth agency following growth and globally successful campaigns. Tribal Worldwide New Zealand now leads the group's digital department. 

Tribal Worldwide joins the likes of DDB, Track, Mango and Interbrand. DDB Group's digital department has long seen success rivaling many stand-alone agencies. Tribal’s launch follows a four-year period in which DDB has been named NZ Digital Agency of The Year three times, the digital department has grown from 6 to more than 50 staff. The new agency is headed by Managing Partners, Liz Knox, James Blair and Haydn Kerr (pictured above). 

Marty O’Halloran, Chairman and CEO DDB Group Australia and New Zealand, says the launch of Tribal is exciting for the Group and recognises the team’s significant contribution to the business.

“The launch of Tribal has come at a natural point for our business,” says Marty. “The reputation our team have established in this space, the fantastic work they have attracted and delivered, and the world-leading capability they have built have created real momentum and we’re thrilled to be launching this new offering.”

Tribal Worldwide's focus will be on connectivity, as the agency notices the seamless nature consumers now have between digital and non-digital worlds. 

Liz Knox says about the new addition will have capabilities such as digital content creation through to web design, web platform, app and product development. 

“Many agencies are delivering traditional brand storytelling that doesn’t always fit in the digital world,” says Knox. “Or they’re making highly targeted and automated digital work that lacks any of the brand’s emotional DNA. Tribal is born at this crossroads.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

I'm still standing after BOTAB

  • Opinion
  • October 18, 2019
  • Courtney Devereux
I'm still standing after BOTAB

Last night our nations finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit