DDB’s brand TVC relaunch campaign for ANZ empathises with everyday New Zealanders and aims to demonstrate the bank “lives in their world”. Awww, those caring banks. The ads were shot by local director Adam Stevens from Robbers Dog and were filmed in and around Auckland (check out the other two spots here and here).
DDB NZ executive creative director Toby Talbot says the agency worked with ANZ to identify a fundamental human need for banking to be simpler and more people-focused in a world that’s becoming increasingly complicated and cold. "The Perfect World campaign was inspired by universal truisms, insights and observations about people, their day to day lives, and the way they look at and feel about the real world around them. And if there’s any one truth that’s pertinent for today, it’s the truth that the world’s not a perfect one."
It’s one of our most sensitive senses - but also one capable of producing the most sweeping of emotional responses. So it goes without saying that for brands looking to strike a chord with audiences, the strategic use of audio is something not to be overlooked.
But when you’re measuring something as nebulous as ‘emotion’, how does the marketer actually go about extending brand identity beyond the visual in a strategic way?
Lotto New Zealand has released 'Lost', the fourth instalment of its 'Imagine' series with DDB. The series began in 2015 with 'Pirate Ship' and was followed by 'Mum's Wish' in 2016 and the award-winning 'Armoured Truck' last year.
It probably seems weird to publish a piece titled like this after such a successful Beacons recently, but I’ve made a lot of mistakes in the last four years. Some of them were unavoidable (but taught me a lesson), some should have been avoided. Almost without exception, these happen because of rushing, or lack of process. Hopefully, this article will help you to avoid making the same mistakes – and remind me to repeat them a little less often too.
Last night, New Zealand’s radio talent stepped out from behind the microphones for the 2019 NZ Radio Awards. The big winners on the night were ZM, judged the Station of the Year – Network, and Mike Hosking, of Newstalk ZB, who once again took home the Best Talk Presenter – Breakfast or Drive.
Smart speakers and radio – the perfect combination
At the start of radio week, it is pertinent to ask, “what opportunities for radio are there in the context of how other industries are embracing voice to create new opportunities for customers and clients?”