DDB NZ has announced the appointment of Chris Willingham as managing director.
Willingham is the former global business director of Nike at Wieden + Kennedy and has led teams and agencies that have produced some of the most famous and effective communications of the past two decades. During that time, he has won many major awards including four Cannes Grand Prix and a D&AD Black Pencil.
His work on Nike saw him lead the business across all eight Wieden + Kennedy offices. His tenure included the 2016 Olympics, 2018 World Cup plus oversight of work such as 'Nothing Beats a Londoner', 'Breaking 2' and the ongoing 'Equality' campaign in North America.
During his nine years at Fallon London, where he was managing partner, Willingham worked on iconic campaigns like the Cadbury Gorilla and Sony Bravia’s Bouncing Balls.
Justin Mowday, DDB New Zealand chief executive, says Willingham will bring invaluable global experience to the business, providing fantastic insight into the implementation of large-scale, world-leading integrated campaigns.
“Chris is absolutely world-class, and it’s a real coup to have someone involved in so many iconic campaigns joining our team,” says Mowday.
“Importantly, he’s also a down-to-earth, good guy, who will be embarrassed by a press release focussing on his achievements. DDB NZ has established the managing director role following a year of strong growth, new business wins and a pipeline of successful campaigns.”