DataPro brings in the pro

  • Marketing
  • February 24, 2010
  • StopPress Team
DataPro brings in the pro

Database management and marketing company DataPro Solutions has appointed Helen Shorthouse to head their Customer Insight division. The role will see her help companies make the most of customer information and customer feedback to drive their own business success.

With a background in marketing and sales, Shorthouse has worked in a number of industries including tourism, agriculture, IT and distribution.  A passionate advocate for customers, she is constantly assessing how businesses can grow by placing a greater focus on their customers - without it costing too much or taking a lot of effort.

Shorthouse is well aware of the challenges facing businesses in light of the difficult economic climate. Rather than seeing that as a problem however, she says it can be an opportunity for companies.
“Smart companies have an opportunity to differentiate themselves in how they deal with their customers, making sure they retain their customers in the long-term,  keep them buying,  get them buying more and have them recommending them to their friends and colleagues.
“Many companies are looking at their priorities – focusing on customer feedback and tailored marketing communications can be a very simple and very cost effective way of growing their business.”

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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