Marketers’ minds have remained fixed on measurement according to AdRoll’s 2017 State of Performance Marketing Report, which gives an insight into how marketers see the future of digital marketing evolving.
The findings from a survey of 350 marketers across New Zealand, Australia and Singapore have been released, showing the changing dynamics of the advertising and marketing landscape through budget allocation and methodology.
Here are some of the top findings from the report:
Click here to download the full report.
