Critic crew hits the big time after Newsweek cover call-up

  • Media
  • July 11, 2012
  • StopPress Team
Critic crew hits the big time after Newsweek cover call-up

New Zealanders love it when foreigners stroke our ego, heap praise upon us and seek out our talents. And a fairly surprising example of this phenomenon occurred recently when Critic, the student magazine of the Otago University Student Association and the country's longest-running student newspaper, completed a project with Newsweek magazine to produce the cover of its latest issue. 

Newsweek, which merged with the Daily Beast in 2010 and has a circulation of 1.5 million and a readership of 14 million readers a week in America, contracted Critic to create an image for a story about whether the web is driving us mad after the cover of their 4 June issue was picked up by noted Dutch blog coverjunkie

"Working with a title like Newsweek is a bit of a dream come true," says Critic editor Joe Stockman, who worked with designers Sam Stuchbury and Sam Clark on the project. "To get to reach so many millions of readers with one of your images is incredible."

According to a story in the Otago Daily Times, the trio recreated the cover image, took photos of a Dunedin model and got the thumbs up. 

"I got an email from their creative director saying he thought it was a really powerful image and thanking us for putting in the work ... We weren't working for free, but it's not going to change our lifestyles or anything like that."

Critic prints about 5000 copies and has a readership of around 19,000 and Stockman says the image sought to "invoke the weight of societal pressure on the individual, and its fracturing effect on the psyche". 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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