Creative juices squeezed with's crowd-sourced rugby dictionary

  • Digital
  • September 7, 2011
  • StopPress Team
Creative juices squeezed with's crowd-sourced rugby dictionary

As you may have noticed, there are a host of rugby-themed promotions and, for the sponsors, RWC ticket giveaways being offered at the moment. And and M&C Saatchi have come up with a good'un by asking Kiwis to send in their best rugby-related words or phrases, along with their definitions. And, thanks to official sponsor ANZ, the best 'rugbyism' added at and then voted for by the people will get tickets to the final. But wait, there's more. There's an extra special treat on offer for all you creative boffins in adland. 

"We know you’re a creative bunch and like a bit of fun so we’re also challenging you to find the best rugbyism in the ad industry," says Sarah Kenny, marketing manager, APN Online. "If you think yours is worthy of this accolade, drop us an email with your rugbyism and definition to and you could win Friday drinks on us and kudos with your colleagues. Entries for the drinks shout close at 5pm, Wednesday 14 September."

Entries for the big competition close on Sunday 9 October. And there are already some pretty good ones there. For example, The Saatchi & Saatchi: when your World Cup campaign ends before it's even started; Dyslection: when you make the call to name Guildford over Sivivatu; and Whakas: a common term used to describe fans of the Wallabies.

Go on then, get cracking. And if you don't win the big one, they've "got prizes coming out their cauliflower ears" so anyone who votes who is also in with a chance for some booty.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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