Crafty Kiwis get global nods for packaging prowess

  • Design
  • October 11, 2010
  • Design Daily
Crafty Kiwis get global nods for packaging prowess

There were entries from over 20 countries in the 2010 edition of the Pentawards, a show dedicated exclusively to the best packaging design in the world, and three Kiwi entries made the cut.

A precious gold went to Grenache Bottle Design (a company created by the founders of Deep Origin) in the ‘Beverages Water’ category for its classy Deep Origin Water bottle; a silver was picked up in the ‘Beverages Spirits’ category by Curious Design for its design of the Distillerie Deinlein 8th Tribe bottle, which adds to the two silvers it picked up last year for its Lol can and Netwon’s Seed packaging design; and the final Kiwi win came courtesy of Degree Design in the 'Luxury Gourmet Food' category, for its design of the Hallertau Heroic beer range.

The ultimate award—the Diamond Best of the Show Pentaward—went to Japanese communication agency ADK for its very curvaceous and ergo dynamic design for HOYU 3210 Emulsion Treatment.

Food: Kolle Rebbe (Germany), for The Deli Garage.

And here are a few other platinum winners across the various categories.

CBX New York (USA), for U by Kotex

Brandimage (France) for Oriens of Van Cleef & Arpels.

Other Markets:
Identis (Germany) for out_of_ark®, the wild bags.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit