Crafty, filmy-types named on Cannes shortlists

  • Advertising
  • June 25, 2010
  • Martin Bell, Our Maan in Cannes
Crafty, filmy-types named on Cannes shortlists

Colenso BBDO’s award-winning work for the New Zealand Book Council has been shortlisted in the Film and Film Craft categories at the 2010 Cannes Lions Advertising Festival. Clearly not content to rest on their laurels, or indeed these other laurels here, Colenso has been shortlisted in the Sound Design and Animation sections of the Film Craft Category, whilst also making the cut in the Public Awareness Messages section of the Film Category. The Ponsonby powerhouse is having a stellar festival, having already collected eight Cannes Lions (including a Gold in the Media Category for ‘Yellow Chocolate’).

Other crafty, filmy-types named on the Film Shortlist are DDB which picked up two shortlist nods (for Sky News and My Sky HD), Clemenger BBDO (for WWF’s ‘Earth Hour’) and Saatchi & Saatchi Auckland (for Toyota’s nimble-as-a-mouse IQ smart car).

Several Kiwi production companies also featured on the Film Shortlist for their work with international agencies; The Sweet Shop for Pure Blonde Beer ‘Dove Love’ (out of Clemenger BBDO Melbourne) and Cherokee Films for Jameson Whiskey ‘Lost Barrel:60’ (out of TBWA/Chiat/Day New York).

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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