With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown's own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.
Colmar Brunton tested a number of impressive creative work from a wide range of industries, but decided there was no arguing with the effectiveness of Countdown's 'Own'.
The campaign is a joyus celebration of Countdown's extensive own-brand range – showing how the products go from shelf, to plate, to filling Kiwi tummies.
According to Colmar Brunton, the advertisement showed the plethora of mouth-watering products made by Countdown in a well-branded, enjoyable execution.
The Coundown campaign won the Ad Impact Award for three key reasons:
- Meets Needs
- Brand Love
See the below infographic for more information about April’s Colmar Brunton Ad Impact Award.