Countdown's Own wins April's Ad Impact award

  • Ad Impact
  • May 22, 2019
  • StopPress Team
Countdown's Own wins April's Ad Impact award

With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown's own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.

Colmar Brunton tested a number of impressive creative work from a wide range of industries, but decided there was no arguing with the effectiveness of Countdown's 'Own'.

The campaign is a joyus celebration of Countdown's extensive own-brand range – showing how the products go from shelf, to plate, to filling Kiwi tummies. 

According to Colmar Brunton, the advertisement showed the plethora of mouth-watering products made by Countdown in a well-branded, enjoyable execution.

The Coundown campaign won the Ad Impact Award for three key reasons:

  1. Branding
  2. Meets Needs
  3. Brand Love

See the below infographic for more information about April’s Colmar Brunton Ad Impact Award.

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How is this still a thing? The simple excitement of inflatable advertising

  • Advertising
  • September 16, 2019
  • Courtney Devereux
How is this still a thing? The simple excitement of inflatable advertising

Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer-run society it has survived. We’re talking here about inflatable, or balloon, advertising.

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