First there was award-winning copywriter Nigel Corbett. Then there was executive creative director Nigel Corbett. And now, having sold his shares in Auckland indie agency Sugar late last year, it’s now a case of roving creative director Nigel Corbett.
Corbett is currently based in his home town of Palmerston North but is available for nationwide work and his freelance bookings are now being managed by The Pond.
Corbett, who departed Sugar in May last year, is a 20-year veteran of the ad industry who has worked at WRC as creative director and Clemenger Wellington as deputy creative director (check out this interview by his dog Lola for a more detailed history). At Sugar, he "had some laughs, pitched and won lots of business", including the win that surprised many in the industry, BNZ and Honda.
"During my tenure at Sugar, the agency underwent massive change, from a slow, small (12 staff), traditional agency to a much bigger (34 staff), nimble, digitally led agency," he says on his CV.
The Pond's Barnaby Lawrence says it is representing more creatives in regional areas like Tauranga, Nelson, Dunedin and Wairarapa as they move away from the main centres.
"We're also seeing an increase in remote bookings thanks to technology like Skype enabling agencies to connect with the best creative minds nationwide no matter their location."