Copper Brand Experiences, MKTG and Fuse see gold at PREScom Awards

  • Awards
  • November 29, 2018
  • StopPress Team
Copper Brand Experiences, MKTG and Fuse see gold at PREScom Awards

Last night, at Sky City’s Bar Twenty-One, New Zealand’s PR, brand experience, events and social media industry professionals celebrated the best campaigns from the last year at the inaugural PREScom Awards.

Organised by the Commercial Communications Council, the night saw 16 silvers and six golds awarded. Three of those golds went to Copper Brand Experiences for two campaigns for client Samsung Electronics New Zealand.

A gold was awarded to the Galaxy’s Summer 2017/2018 campaign in the Best Experiential or Event and Best Sponsorship or Media Partnership categories, while the third went to the launch of the Galaxy Note 9 in the Most Innovative Campaign category. 

The other golds went to MKTG and Fuse, with the former picking up two golds for The Movember Foundation and the Right to Grow in the Best Use of Media Relations category and again in the “tough to win” Strategic Thinking category

Fuse’s gold was awarded to work with client Countdown for the campaign reducing ‘Plastic Bags’.

When the finalists were announced it was Spark PR & Activate, Copper Brand Experiences and Fuse leading the way, and Spark PR & Activate also took to the stage throughout the night, with four Silvers for work with Spark/Skinny and the XPO Exhibitions – Body Worlds Vital the NZ Tour.  

Bridgette Smith from Lassoo Media & PR was one of the executive judges and says it was great to see the quality and variety of entries in this inaugural year.

“Well done to all the entrants and we look forward to seeing more of their excellent work at the 2019 awards.”

Commercial Communications Council CEO Paul Head says last night was a time for PR, experiential and social professionals, and their clients, to shine.

“In an increasingly cluttered media environment these disciplines have the potential to cut through with campaigns that attract and endear the consumer directly.  All three disciplines have grown significantly and are now an integral part of the overall marketing mix.

“The scale and scope of the entries that won show just how important these disciplines are to the reach and efficacy of brands and it’s great to see everyone come together and recognise their achievements.”

The full list of winners can be seen below:

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit