Colenso, DDB and DraftFCB top the creative tables as AXIS shortlist announced

  • Advertising
  • February 23, 2011
  • StopPress Team
Colenso, DDB and DraftFCB top the creative tables as AXIS shortlist announced

It's difficult to get too excited about the announcement of the AXIS finalists given what's happening in Christchurch at the moment. But the world keeps turning and after 50 judges spent three days going through 650 entries across 43 different categories, the rather long shortlist for the 31st instalment of the creative awards has been released. And, after some exhaustive counting, Colenso BBDO came out on top with 75 finalist nods, followed by DDB on 55 and DraftFCB on 49. Download the pdf here. Axis Finalist List.

As for the other agencies, Special Group steamed into fourth spot with 19, TBWA\ 15, Ogilvy 12, DDB Group NZ Rapp Tribal  10, Clemenger BBDO 9, Saatchi & Saatchi 8 and AIM proximity 7, while .99, Barnes, Catmur & Friends, M&C Saatchi and JWT all received 4. Publicis Mojo got 2 and Droga 5 and BIG got 1.

As for the production houses, Robber's Dog took first with nine, then Capital City films with 8, Curious and The Sweet Shop with 6, Goodoil and Thick as Thieves with 3, Flying Fish with two and Yukfoo, Oktobor, Watermark, Film Construction and Watermark with 1. Liquid Studios earned 10 nods n the sound categories, with Franklin Rd on 4.

“A big thank you to all who gave their time to help judge," says convenor of judges Tony Bradbourne. "It was great to have such a broad spectrum of talent giving their opinion of the entries. Now it’s over to the international judges."

All those wanting to head along on 31 March can download the AXIS Award show ticket order form here, complete with your preferred number of tickets and email or fax to This year it's being held at the massive (and hopefully slightly more acoustically suitable) Vector Arena.

The AXIS Creative Function is scheduled for 30 March and tickets are on sale from Monday 28 February.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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