The WARC Creative 100 and WARC Effective 100 results have been released with Colenso BBDO and Special Group New Zealand performing well on a global scale.
Colenso was awarded the ranking of 3rd most effective and 8th most creative agency in the world. Special Group also made the most effective list, with a ranking of 45th most effective in the world. It is also amongst the top most effective independent agencies in the world.
In terms of effective campaigns, Colenso’s 'The Child Replacement Programme' for Pedigree was ranked 5th overall. In the same category, Special Group’s 'Data Hunt' for 2degrees Mobile and Colenso’s 'Beer Bottle Sand' for DB Export shared 43 equal while Lotto’s 'Imagine' campaign from DDB was ranked 64th.
Starcom Auckland was ranked 19th for media agency effectiveness while PHD Auckland was 34th. Auckland’s Track was ranked 42nd for digital/specialist agencies.
In the creative campaign rankings, Colenso also picked up 16th spot for 'Selfie Stix' for Pedigree and 26th for 'The Child Replacement Programme' for Pedigree.
Scott Coldham, managing director at Colenso, says this is a great reflection of the hard work and the results its generated with our clients over the past year.
"We’re absolutely stoked, but we’re also focused on the future, not what’s behind us. We’re working hard now for the next 12 months and hopefully those efforts will see these numbers smaller, next year.”
Special Group managing partner Michael Redwood says the agency’s result is “tremendous recognition of the impact our strategic and creative work is having on our clients’ businesses.”
“Especially as it comes on the back of the 2018 Global Effie Index ranking Special the number one independent agency in Asia Pacific.”
Rory Gallery, Special Group head of strategy says it’s great to be in the company of agencies like The Womb and Mother “who are clearly forces of nature and not just by name”.
“It demonstrates the commitment of our clients and our team to effectiveness. Needless to say our ambition is to be number one in the near future”.
The WARC Effective 100 (the successor to the WARC 100) tracks the performance of campaigns, brands and agencies in advertising effectiveness competitions globally, while the WARC Creative 100 (the successor to the Gunn 100) tracks performance in advertising creativity competitions around the world.