Cluedo and Boobs: 'FCBoob' wins the Axis agency challenge

  • Advertising
  • March 11, 2016
  • StopPress Team
Cluedo and Boobs: 'FCBoob' wins the Axis agency challenge

For this year's edition of the Axis Agency Challenge, ad folk were asked to click on the online Rand-O-Matic machine, which served up random couplings of words that had to be combined into a creative idea.

An opportunity of unbridled creativity is not something agency folk shy away from, and a few creatives across ad land dedicated some of their already packed schedules to finding amusing ways to combine the incongruous words spat out by the Rand-O-Matic. 

Of all the bizarre ideas that emerged, none entertained the judges quite as much as FCB's titillating reinterpretation of Cluedo.    

Another outrageous video featured Christ Cream mayo, a condiment capable of making pretty much everything believable.


There was also a somewhat abstract video of a squirting pineapple.

Another video also elaborated on a website that traded a "happy font" for smiles (no embed option available).  

Various other agencies also produced scamps of ideas we can only hope come to fruition sometime in the future. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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