Clems brews up a storm with Wellington 'street beer'

  • Advertising
  • April 16, 2012
  • StopPress Team
Clems brews up a storm with Wellington 'street beer'

With a multitude of ads vying for our attention in meatspace, the onus has well and truly been put on agencies and media owners to become more creative if they hope to rise above the rabble. We've seen sports themed bus stops, exploding billboards, temperature gauges and a number of other interesting ideas outside. And Clemenger BBDO has taken it even further by brewing a beer inside an Adshel to promote the Wellington in a Pint initiative. 



Clemenger has its name attached to the campaign, which aims to enhance the capital's reputation as the craft brewing capital by getting the locals to suggest a beer that reflected the city's characteristics. Home brewers will then interpret, brew, and present the winning beer to a panel of judges and four new parochial brews will be sold.

According to the Dom Post, "notable suggestions that came through included Bucket Fountain Brew, The Politician (with a very deceptive flavour), Malty Cultural and Coffee Snob Stout".

Clems created the collateral (we particularly like the logo and the Brew-a-Tron 4000). And for the icing on the cake/froth on the top, a 'street beer' was brewed in a custom-made, UV-proof, hopefully unstealable and hygienic perspex box made by Anderson Design that sat inside an Adshel that had its guts ripped out in Manners Street. 

As the Facebook page says: "For the first, and probably the last time in history, beer is made in an Adshel. It's on Manners Street, Wellington and it probably won't taste very good, so we're calling it Bad Manners."

Check out the Facebook page or the video on the website to see what kind of beer Wellingtonians suggested.


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

“Have our own voice”: Hello Zukeen on taking risks, celebrating the arts and the joy of magazines

“Have our own voice”: Hello Zukeen on taking risks, celebrating the arts and the joy of magazines

StopPress talks with Sam Fraser-Baxter, editor of arts and culture magazine Hello Zukeen, about self-publishing, the magazine's nonsensical name and the expectations of print.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit