Customer intelligence agency Perceptive has announced a planned merger with behavioural science agency Sapien. Both agencies are part of the Clemenger Group.
Sapien co-founders Mark Vincett and Manya Craig join the Perceptive team but will remain at their current Grey Lynn base in Auckland. The intention is to leverage Perceptive's talent and capability to scale the Sapien team in that location.
StopPress asked Perceptive if there would be redundancies from either agency as a result of the merge and were told "there will be no redundancies and that all staff will remain".
Sapien will continue to work closely with 99 and Raydar.
Craig says the formation of Sapien is a testament to the immense value that new research methods can add for existing and prospective marketing clients.
“Timing is often the magic ingredient to success and I am so excited by the gift of good timing when it comes to Sapien. The team have been working with behavioural science understanding for several years, but now the time is right to combine that thinking with new, more accessible, next-generation research tools through Perceptive’s expertise."