Circus attempts to break a few circuits

  • Advertising
  • March 5, 2013
  • StopPress Team
Circus attempts to break a few circuits

A few New Zealand marcomms folk will be making the trip to Sydney for AWARD later this month and, just as the speeches and seminars have become a major drawcard for the Cannes Lions, they're also a big drawcard for the Circus Festival of Commercial Creativity. So the The Communications Council decided to remind the region's most experienced chief marketing officers that when it comes to creative thinking we still have plenty to learn. 

Inspired by the impressive line-up of speakers, Leo Burnett Melbourne, with Kiwi pair Jono Aidney and Rob McDowell on copywriting and art directing duties, developed the philosophy of Circuit Breaking, a methodology to inspire marketers and advertisers to break the cycle of habit and create smarter work.

To do this it developed a series of provocative mantras and commissioned renowned immortaliser of words, UK typographer Anthony Burrill, to bring them to life. Each became a signed, framed, limited-edition woodblock print, an invitation to Circus Festival in a piece of DM too big and too precious for the wastepaper basket (if you’re interested in ordering one for your workspace, there are a limited number remaining, so grovel to 


ECD:                              Jason Williams
CD:                                Andrew Woodhead

Art Director:                   Rob McDowell
Copywriter:                    Jono Aidney

Typographer:                  Anthony Burrill
Printer:                            Adams of Rye

Photographer:                 Derek Swalwell
Retoucher:                      Johnson Diep

Creative Services:           Gary Arnas

AE:                                Jacquelyn Whelan
AD:                               Chris Ivanov
CEO:                              Melinda Geertz
Client:                            Margaret Zabel, Linde Wolters

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Kyle Morris, Stuff

  • Year in Review
  • January 17, 2019
  • Kyle Morris
Year in Review: Kyle Morris, Stuff

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Kyle Morris, head of creative and design at Stuff, has to say.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit