Cannes Lions? Pffff. The TVNZ-NZ Marketing Awards are the ones they’ll mention in your eulogy. And after much scratching of chins/stroking of beards among the judges, the finalists have been announced.
Now in their 22nd year, the awards are a celebration of everything that makes marketing great in New Zealand and beyond. It is also the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing. It’s not just execution, it’s the whole kit and kaboodle.
“Following on from the record number of entries last year, we have received even more in the industry and individual awards categories this year,” says Sue McCarty, convener of judging and grand fromage of the Marketing Association. “We are delighted to see a large number of new entrants in the finalist list who, together with regular candidates, are all vying for the top honours.”
Many entries are finalists in multiple categories, with Frucor Beverages, Bank of New Zealand, Mercury Energy and Z Energy taking the front-running.
This year’s judging panel looked for brand and marketing initiatives and projects that are clear examples of marketing leadership and success. With 13 industry categories, six judges’ choice and three individual awards categories, being selected as a finalist is an achievement in itself, given all the judges are fellow marketers and agency folk with experience across many categories.
“The judging process is very robust and hotly debated,” says Dean Cook, head of marketing at Farmers. “The finalists have every right to be proud.”
The full list of finalists can be found below or visit www.everythingmarketing.co.nz/finalists
Tickets are now on sale for the awards evening taking place on Thursday 29 August at The Langham, Auckland. Last year’s awards night sold out four weeks ahead of the event. So don’t live a life of regret. Get out the company credit card and book here.
INDUSTRY AWARD FINALISTS
Company | Marketing Initiative |
AA Insurance | Let’s Get Things Sorted – Brand Re-Launch Two x Finalist |
AA Smartfuel | AA Smartfuel Acquisition Strategy – F13 |
Air New Zealand | The Airline of Middle Earth |
ANZ Bank New Zealand | ANZ Brand Transformation Programme |
Asteron Life | Asteron Life Re-lLunch Two x Finalist |
Auckland Zoo | Auckland Zoo Re-Brand Three x Finalist |
Bank of New Zealand | BNZ Brand Launch – Be Good with Money |
Bank of New Zealand | BNZ YouMoney Launch Campaign |
Bank of New Zealand | Kiwisaver – Work ‘til You Die |
BP Oil NZ (Wild Bean Cafe) | Wild Bean Cafe The Block NZ Sponsorship |
Christchurch & Canterbury Tourism | Christchurch Reimagined |
Fonterra Brands (Tip Top) | Feel Tip Top |
Foodstuffs New Zealand | New World Brand Restage Two x Finalist |
Frucor Beverages | H2go |
Frucor Beverages | Mountain Dew Beyond the Wall |
Frucor Beverages | The V Motion Project |
Griffin’s Foods | Griffin’s Choco-ade Biscuits |
Hallenstein Brothers | Playmates / Will.i.am |
Heart Foundation | Heart Week 2013 |
Inverno Trading Ltd, trading as Switch Kites | Creation of Global Kitesurfing Brand |
J.H. Whittaker & Sons | Project Pink. Whittaker’s White Raspberry for NZBCF |
Kiwibank | The Block NZ 2012 Two x Finalist |
Kiwicare | Weed Weapon Product Launch |
Kordia New Zealand | Kordia IT Superhero |
Les Mills International | Les Mills SMARTBAR™ |
Lion | Lindauer Re-Launch Campaign |
Massey University | Maori and Pasifika Campaign |
MediaWorks | The Block NZ Launch – How TV3 Turned New Zealanders Into Block-a-Holics |
Mercury Energy | GEM |
MINI New Zealand | MINI NZ Driving Dogs – SPCA Sponsorship Campaign Two x Finalist |
New Zealand Lotteries | Making Big Wednesday a Success Two x Finalist |
NZ Tax Refunds | WooHoo – Differentiating a Brand by Owning a Feeling Two x Finalist |
Pfizer New Zealand | Champix – Helping Smokers Quit a Dying Habit Two x Finalist |
Pfizer New Zealand | Efexor-XR |
The New Zealand Olympic Committee | Make Us Proud Three x Finalist |
The NZ Racing Board / TAB Sport | The Weekend’s for Calls Campaign |
The Warehouse Group | What Kiwis Want |
Tourism New Zealand | 100% Middle-Earth 100% Pure New Zealand |
TVNZ | TVNZ Ondemand Launch on Mobile Devices Two x Finalist |
Unitec Institute of Technology | We Make the People Who Make It Two x Finalist |
Vend | Filling the Funnel: Disruptive Online Marketing a B2B SAAS Product |
Westpac New Zealand | Westpac Chopper Appeal 2012 |
Westpac New Zealand | Westpac – Start Asking |
YWCA Auckland | Pay Equity |
Z Energy | Good in the Hood |
JUDGES CHOICE AWARD FINALISTS
Company | Marketing Initiative |
AA Insurance | Let’s Get Things Sorted – Brand Re-Launch Two x Finalist |
AA Smartfuel | AA Smartfuel Acquisition Strategy – F13 |
Air New Zealand | The Airline of Middle Earth |
ANZ Bank New Zealand | ANZ Brand Transformation Programme Three x Finalist |
API Consumer Brands | Health Basics Re-Launch Two x Finalist |
Asteron Life | Asteron Life Re-Launch |
Bank of New Zealand | BNZ Brand Launch – Be Good with Money |
Bank of New Zealand | BNZ YouMoney Launch Campaign Three x Finalist |
BP Oil NZ (Wild Bean Cafe) | Wild Bean Cafe The Block NZ Sponsorship |
Foodstuffs New Zealand | New World Brand Restage |
Frucor Beverages | H2go |
Frucor Beverages | The V Motion Project |
Griffin’s Foods | Griffin’s Choco-ade Biscuits Two x Finalist |
Hallenstein Brothers | Playmates / Will.i.am Two x Finalist |
Heinz Wattie’s | Wattie’s Upside Down Sauce Launch |
Inverno Trading Ltd, trading as Switch Kites | Creation of Global Kitesurfing Brand Two x Finalist |
Kiwibank | The Block NZ 2012 |
Kiwicare | Weed Weapon Product Launch Three x Finalist |
Les Mills International | Les Mills SMARTBAR™ |
Loyalty New Zealand | Fly Buys Swipe and Delight Billboard and Adshels |
Massey University | Maori and Pasifika Campaign |
Mercury Energy | GEM Four x Finalist |
MINI New Zealand | MINI NZ Driving Dogs – SPCA Sponsorship Campaign Two x Finalist |
New Zealand Lotteries | Making Big Wednesday a Success |
NZ Tax Refunds | WooHoo – Differentiating a Brand by Owning a Feeling |
STIHL New Zealand | STIHL Brand Campaign |
Tasti Products | Not Quite As Kiwi As |
The New Zealand Olympic Committee | Make Us Proud |
The NZ Racing Board / TAB Sport | The Weekend’s for Calls Campaign |
The Warehouse Group | What Kiwis Want Two x Finalist |
Tourism New Zealand | 100% Middle-Earth 100% Pure New Zealand |
Unitec Institute of Technology | We Make the People Who Make It Two x Finalist |
Vend | Filling the Funnel: Disruptive Online Marketing a B2B SAAS Product Two x Finalist |
YWCA Auckland | Pay Equity Two x Finalist |
Z Energy | Good in the Hood Three x Finalist |
Z Energy | Z Espress |
INDIVIDUAL AWARD FINALISTS
Nominee | Company |
Ben Shaw | Boundary Road Brewery |
Danny Phillips | Lion |
Emily Jolliffe | Farmers Trading Company |
Geoff Matthews | Mount Cook Alpine Salmon |
Jes Lee | Immersion Marketing |
Jess Hall | Farmers Trading Company |
Jim Bibby | STIHL New Zealand |
Kate van der Linden | Frucor Beverages |
Katie Mills | MediaWorks Radio |
Mark Callaghan | Frucor Beverages |
Martin Wong | Diocesan School for Girls |
Mike Cunnington | ANZ Bank New Zealand |
Philip Poole | J.H.Whittaker & Sons Two x Finalist |
Stephanie Yost | Bank of New Zealand |