Cherry blossoms, haiku poetry and Tokyo lights star as Rodney Wayne shoots in Japan

  • Advertising
  • November 20, 2017
  • StopPress Team
Cherry blossoms, haiku poetry and Tokyo lights star as Rodney Wayne shoots in Japan

Hair Salon brand Rodney Wayne has launched a new collection of styles, dubbed #devotedtoyou, in a new campaign via brand development agency Lachlan McPherson and Friends.

Shot in Tokyo against the backdrop of the Sakura cherry blossoms, the campaign borrows from the tropes of high fashion, featuring a series of models staring intently at the camera. 


In addition to the lead 60-second TVC, Rodney Wayne has also released a series of short films, featuring the Japanese poetic form haiku.

The aim of the campaign is to encourage New Zealanders to try a different hairstyle or colour.    

“A new colour can change the way look, and feel," says agency founder Lachlan McPherson. 

"We wanted the campaign backdrop to reflect the emotion of coming out into a lighter, fresher place. The Tokyo blossom festival is an iconic moment in the year which is about newness and revealing beauty. It seems like the perfect backdrop to invite people to liberate their inner princess."

This campaign follows on from Rodney Wayne's first appearance on television screens last year

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit