Charity gets sweeter: Sugar & Partners wins World Vision account—UPDATED

  • Advertising
  • November 28, 2013
  • StopPress Team
Charity gets sweeter: Sugar & Partners wins World Vision account—UPDATED

Humanitarian aid organisation World Vision has enlisted the services of Sugar & Partners after the agency won a creative pitch. 

Assignment Group did have the account in the past but it is thought to have been with production company Exposure for the past 12-18 months. It is also thought that Shine was asked to pitch but declined. 

“We’re looking forward to working with Sugar & Partners and seeing what innovative ideas the agency will bring to the table,” says World Vision’s general manager of supporter and international engagement Mark Sewell.

Dave Nash, creative director at Sugar & Partners, is equally enthusiastic about the new account, saying, “It’s amazing to partner with an organisation like World Vision. Globally and locally they have some incredible initiatives in place with a strong focus on moving towards digital engagement with their supporter base.”

Over the next few years, Sugar & Partners will be expected to build on and add to World Vision’s humanitarian campaigns, which include the 40-hour famine, emergency appeals, child sponsorship and microfinance. And one of the first challenges on the agency’s agenda will be finding a suitable way to commemorate the 40th anniversary of the 40-hour famine.    

World Vision has an annual turnover of $50 million.

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