This is the last round of TVC of the week for 2010. We’re planning on putting all the TVCs that featured in this section into one place and running a poll early next year to find out which ad was the best of the year. So keep your eyes peeled for that one.
Who’s it for: Auckland City Mission by Publicis Mojo and Curious
Why we like it: Simple, well-shot and close to home for a lot of New Zealanders, this spot for the ‘Become Someone’s Angel’ campaign taps into the festive warm fuzzies to try and increase donations for the annual Christmas appeal.
Who’s it for: McDonald’s by DDB NZ and The Sweet Shop
Why we like it: It’s more of a massive, multi-faceted campaign than a TVC. But, given the ‘So Good it Sells Itself’ campaign is running in Australia and New Zealand, it’s another coup for DDB’s Auckland office. In the often by the numbers fast food realm, it’s a novel idea, it’s executed well across a number of platforms and the self-reflexive humour works. Added to that, anything that might help to wipe the smug, teeth-whitened grin off Wayne Bourne’s face is okay by us (by the way, his new chat show on Prime would wipe the smile off anyone’s face).
Who’s it for: Tip Top Mint Trumpet by Colenso BBDO
Why we like it: Studies have shown that nothing motivates humans like jealousy and envy. And this campaign knows it.
Who’s it for: Sodastream
Why we like it: These ads aren’t from around these parts. Were usually unashamedly jingoistic. But it falls into one of the massive TVC of the week loopholes, as the New Zealand distributors were one of the only markets to use this on TV for Christmas, as opposed to running it online. Interesting fact: Sodastream was started in 1903 in the UK and has been in New Zealand since the mid 1980s.
