Changes as good as holidays at TBWA\

200x200_5a72a09d82bd02b87e4c7f118f0b75cbTBWA\ is ringing in the new year with a host of new appointments, promotions and unbridled optimism.
First on the list is Aaron Taylor, who has been appointed general manager of TBWA\TEQUILA.

David Walden, chief executive of the TBWA group, says: “Aaron joined us some months ago from TBWA\ Sydney as a senior player in our account service area. Since then he’s made a terrific contribution and we see a lot of potential in him being able to contribute across the group. And he’s passionate about disruption and media arts, so appointing him general manager makes absolute sense.”

Andrew Stephenson has also been hired as group account director.

“Andrew joins us from DDB where he’s been running a major group,” Walden says. “At TBWA\, he will take over responsibility for a group of businesses and will be reunited with Aaron Taylor who he last worked with at Saatchi’s. Andrew has a proven track record handling a broad portfolio of clients and he’s one of those rare account handlers who brings strategic instinct and good creative judgment to the table, as well as consummate account handling skills.”

Other new recruits are Andrew McLeish and Julie McIver in the strategic planning area.

“This is [McLeish’s] first role in an agency but he comes from a senior role at NZ Lotteries where he contributed to the strategic development of a number of their brands. He’s a great thinker and is already using his client background to help us build robust strategies for clients that not only provide a roadmap to creative solutions but are also strongly rooted in commercial reality”.

And Corey Chalmers, who has been with the agency for the last three years, has also been promoted to deputy creative director.

“With creative partner Guy Roberts firmly in control of the creative director’s role, it’s logical for Corey to take on more responsibility,” Walden says.

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