There's change afoot at RAPP Tribal, Special Group and adhub

  • Advertising
  • October 14, 2010
  • StopPress Team
There's change afoot at RAPP Tribal, Special Group and adhub

A spoonful of appointments news always makes the medicine go down.

RAPP stars

The news was out a few days ago that RAPP Tribal's creative director Wayne Pick was heading to New York to take up higher honours. And now the official announcement about what that means for the recently merged entity he's leaving behind has been released.

The move to fuse both direct and digital disciplines into one agency in August was in response to client demands to deliver a streamlined offering for DDB Group clients. And, with a staff of more than 60 and a client roster including Telecom, ANZ New Zealand, McDonald’s, Yellow, Cadbury, CIGNA, Volkswagen, NZ Lotteries, Loyalty NZ and Wattie’s, RAPP Tribal is the nation's biggest direct and digital shop, with Robert Limb as its managing director.

Aaron Goldring will be taking over from Pick (whose official title will be global creative director at RAPP for Hewlett Packard), as creative director and will oversee a combined team of over 20 direct and digital creatives. Goldring was formerly deputy creative director at Tribal DDB, where he arrived in 2009, and was previously head of interactive art at AIM Proximity.

Client service director Maggie Christie will lead a team of 12, while the RAPP Tribal planning department has been bolstered by head of digital Dan Stoneham and head of CRM Planning Emma McLean. Of course, there have also been a few departures in the merge, including Greg Forsythe (who previously ran RAPP) and Megan Sanders (the ex general manager).

A creative services director will also be appointed to head up the team of producers, designers and developers. And Sean Keaney continues to lead the RAPP Tribal Wellington team of ten.

Special occasions

Special Group has hired the creative team of Iain MacMillan and Antony Wilson.

Previously at DraftFCB and Mojo they have won Gold at Axis, Gold at the EFFIES and have a FairGo Ad of the Year under their belts (speaking of which, voting for this year's ad awards starts on October 20. Send your votes in to And they're only three years out of Ad school.

"Iain and Antony have produced some really impressive work across all mediums, which suits the Special model perfectly," says Special Group creative director Rob Jack. And Special Group creative director Tony Bradbourne: "The guys have achieved a lot in a short time and we think in our environment they can go on to do some really great things."

The pair will work across all accounts, starting next week.

Hubba hubba

The appropriately named Sarah Huband has started as sales manager for adhub, looking after some of its key agencies in Wellington, Auckland and Christchurch.

"Sarah comes from SkyTV and before that she was at the The Radio Bureau, in amongst traveling and doing her Masters in Law," says Adhub's Josh Borthwick. "She's a smart cookie and the adhub team have high hopes for her in her new role."


In other adhub news, it's been another successful year for the Smartest Agency Cup. Last year was all about the big shops, with OMD Wellington and DraftFCB taking out the titles. This year, after being put through their intellectual paces, it's all about the indies, with Promotus in Wellington and Barnes, Catmur & Friends in Auckland being rewarded for their astounding smarts.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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