FCB is back at it with the self-promotion, this time championing its tagline 'The Change Agency' by suggesting Auckland Airport visitors change their undies, image and advertising.
The agency has taken over screens in the domestic terminal, with creative flicking between a range of things visitors could make changes to including their flight, heart rate, ideas, swing, bottom line, undies, image, and advertising.
Change is not only associated with what FCB's tagline, this year has been a big year for the agency with a number of staff changes.
Last week, chief creative officer James Mok, announced his departure after 14 years with the agency. The move followed that of Dan Martin, who last month left the agency and his CEO role, as well as a number of staff who were let go from the agency in June. And in March, Rufus Chuter, managing director of FCB Media departed, with Blair Alexander elevated to the role in his place.
This latest round of self-promotion comes after a series of ads that took over pages in NZ Marketing, Dominion Post and New Zealand Herald, to promote the agency's Cultural Codes work.
The creative promoted a series of "okay-ish ads", among them were Mitre 10 sandpit kids, the SPCA’s driving dogs, Vodafone’s Piggy Sue and Pak’nSave’s Stickman.
The insight that New Zealanders don’t like to brag comes from the agency’s Cultural Codes, which were created over ten years ago. The Codes are a set of values helping to define Kiwi culture.