Change agency changes history with Orcon, ironically let down by internet

  • Advertising
  • August 7, 2011
  • StopPress Team
Change agency changes history with Orcon, ironically let down by internet

Last year, Wellington digital agency Heyday embarked on a big project to celebrate the 21st anniversary of the nation’s connection to the internet with And the boffins are baying for blood after DraftFCB got its facts wrong for the latest Orcon campaign, which claims the internet arrived in New Zealand 18 years ago. 

Youtube Video

"It’s not like Down to the Wire is unheard of in New Zealand," says Hey Day's Nick Allan. "After all, the site was judged Most Outstanding Website and Best Content (Corporate) in this year’s ONYAs; its launch provoked a Top 1000 trending tweet worldwide; and the site has welcomed thousands of visitors over the last ten months. The site even included a video interview with a certain Duncan Blair, ex-head of brand and communications at Orcon."

DraftFCB's executive creative director James Mok said: "Damn it, what a bugger. In this case it seems as though the internet let us down. We Googled it, but clearly should have Googled a bit more. I guess it's a thank you to Heyday for pointing out it should be 1989, but it's a shame the search optimisation on Down To The Wire wasn't as flash as the site when we went looking for the history. Nevertheless, our mistake."


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Amber Coulter

  • Year in Review
  • January 18, 2019
  • Amber Coulter
Year in Review: Amber Coulter

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Amber Coulter, partner at TRA, has to say.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit