VMLY&R has won two bronze Lions overnight at Cannes, with FCB also taking home a bronze also.
VMLY&R’s two bronze were for LifeDirect by Trade Me’s ‘R.I.P Simon’ – one in the Direct category and the other in the Media category with MBM NZ.
FCB also took home a bronze in the Media category for its’ ‘Undercover Crosswords’ work for the Ministry of Social Development/ Office for Seniors.
Following the announcement of further shortlists, several local agencies are up for Lions.
Colenso BBDO continues its run with three finalists in the Film category, Spark’s Kupu in the Mobile category, and Selfiestix for Mars in the Creative Effectiveness category.
VMLY&R has its Life Direct for Trade Me spot in the Brand Experience and Activation category and Clemenger BBDO has four finalists in the Radio and Audio category for its ‘Look Right, Look Left’ campaign for the Hawke’s Bay Regional Council.