Last night, DDB, Y&R and The SweetShop collected their first Lions while Colenso’s ‘SelfiStix’ for Pedigree continued its winning streak.
Brand Experience and Activation
‘SelfieStix’ picked up a Bronze Lion in the Brand Experience and Activation category, which saw 71 winners, adding to its Gold, Silver and Bronzes picked up yesterday. Colenso’s Lion tally now sits at six.
Meanwhile, the Brand Experience and Activation saw DDB join the scoreboard with a Silver and Bronze awarded to Steinlager’s ‘Fight for Territory’.
DDB’s success continued in the Film Craft category in which it picked up a Bronze for Lotto’s ‘Dylan’. The category had 95 winners.
Also announced overnight were the winners of the Creative eCommerce, Entertainment, Entertainment Lions for Music, Industry Craft and Digital Craft categories. There were no local agencies among them.
But it’s not over yet, a new batch of shortlists have been announced with some promise for New Zealand.
Lion’s ‘Fight for Territory’ by DDB received four mentions among the Direct category's 233 finalists alongside ‘Re:scam’ for Netsafe, which was mentioned twice, and ‘Girls break up ice cream’ for Sky. Both are by DDB.
In the Media category, DDB made another showing in the 259 finalists alongside APN Outdoor Auckland with three mentions for Lion’s ‘Fight for Territory’ alongside a mention of ‘Re:scam’ for Netsafe—also by DDB.
And J. Walter Thompson made its debut on a shortlist for Vice’s ‘Battle to the Beehive’.
In the PR category, Clemenger BBDO and Ogilvy were also making their debuts with ‘Give nothing to racism’ for the New Zealand Human Rights Commission—which had two mentions—and ‘World’s most successful recruitment video’ for the New Zealand Police, respectively. The category has 214 finalists.
Social & Influencer
‘World’s most successful recruitment video’ also made the shortlist for the Social and Influencer category, making Ogilvy the only local agency on the list of 178 finalists.
However, Host/Havas Sydney made the list for Air New Zealand’s ‘A very merry mistake’ and ‘Lovers Paradise’.
In the Film category DDB and Scoundrel Films Sydney are in the running again for Lotto’s ‘Armoured Truck’ while Clemenger BBDO and Finch Sydney made the shortlist of 205 finalists for the New Zealand Transport Agency’s ‘Rat’s Tale’.
There were no New Zealand agencies on the shortlists for the Creative Data and Product Design categories.