New Zealand enjoyed a 60 percent success rate in the Outdoor category at Cannes as three of the five entries shortlisted picked up awards at the festival.
DDB’s ‘#BringDowntheKing’, FCB’s ‘Bottled Walkman’ and Colenso BBDO’s ‘Smartphone Line’ all won the approval of the judging panel—leaving the Kiwi contingent with smiles and a trio of bronze lions.
The grand prix in the outdoor category went to the ‘GayTMS’ that WhybinTBWA distributed throughout Australia as part of ANZ’s sponsorship of the Sydney Gay and Lesbian Mardi Gras.