Cancer Society and &some humanise technology to drum up Daffodil Day donations

  • Mobile
  • August 6, 2012
  • StopPress Team
Cancer Society and &some humanise technology to drum up Daffodil Day donations

It’s tough out there in charity land at the moment. There are lots of organisations fighting for funding, consumers are still counting their pennies and in EFTPOS-loving New Zealand the cashless society is a very real thing, which means the traditional street appeal doesn't work quite as well as it once did. So to get around this and drive donations in the lead up to Daffodil Day on 31 August, the Cancer Society and &some have called on the ubiquity of the mobile phone to help smooth the process. 

The mobile optimised site, which is part of the Do Good Work campaign and went live at the end of July, facilitates online donations through human interaction, which allows collectors to gather money without having to muck about with cash. 

It also counts up totals and enables collectors to accrue ‘promised donations’ through a simple sign-up process (the contact details and promised amounts are entered into the system and then followed up via email). 

If you want to get involved and raise some cash for the cause, click here for some options. And, as something of a sweetener, all those who sign up to Do Good Work this Daffodil Day will receive 50 daffodils to give to all their colleagues and mates who donated and helped out. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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