Suntory Boss Coffee has partnered with YouTube chef, Andy Hearnden, in a new campaign celebrating the power of ambition and “not stopping”.
The campaign, created by agency It’s Friday, is running across Australia and New Zealand in social, digital and out-of-home media channels.
It features Hearnden, a culinary creator also known as Andy Cooks, and his career journey from chef, to social media star, with 4.2 million followers on Instagram and 5 million subscribers on YouTube to best-selling cookbook author.
Brewed hot, chilled fast
The campaign positions Suntory Boss Coffee as the ambitious beverage for ambitious people – brewed hot and chilled fast, you can drink it anytime, anywhere.
Whether he’s crafting culinary content, testing recipes, or sharing new cooking techniques, Hearnden will have a Suntory BOSS Coffee by his side to keep him fuelled and focused.
He says he’s been a fan of Suntory Boss Coffee for years, so getting to partner with them was a no-brainer.
“The Iced Long Black has always been my favourite—it has that real coffee kick I need to keep up with everything I’m working on. I’m thrilled to be working together to share the ambition and great taste that Suntory Boss Coffee is all about.”
Taste and ambition
Morgan Loveridge, Head of Oceania Market Execution – Suntory Boss Coffee, says, “We’re excited to team up with someone who truly knows the power of ambition and the taste of success. Andy doesn’t just represent great food; he’s a testament to relentless drive and creativity — values at the heart of Suntory BOSS Coffee.”
Vince Lagana, CCO of It’s Friday, adds, “As someone who knows the importance of both taste and ambition, Andy’s goals and drive align perfectly with Suntory BOSS Coffee’s ambition to help ambitious workers keep achieving.”