The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage with consumers.”
CAANZ CEO, Rick Osborne, says, “Our combined goal is to help New Zealand agencies excel in the mobile channel over the long term.”
This follows Vodafone’s sponsorship of two industry awards – the Axis Awards’ Mobile Category and the Effie Awards’ Most Integrated Campaign.
Stay peeled for an opinion piece on mobile marketing in StopPress very soon.
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.