‘C + C magic factory’ joins TBWA\

In yet another New Zealand case of returning prodigals, the creative duo of Connan James and Craig Farndale, who announced they were going free range in July after their contract with Saatchi & Saatchi came to an end, have taken up roles as creative directors at TBWA\TEQUILA.

The multiple award-winning pair replace Guy Roberts and Corey Chalmers, who took up roles with Droga5 in July, and they arrive with a wealth of experience gleaned from most of the major agencies in the country, including their new home, where they worked more than a decade ago on clients such as adidas, PlayStation and Nissan, all of which are still with the agency.

“They’re great guys and I’m really pleased with how quickly they’ve settled back into things: a ‘C&C Magic Factory’ sign has appeared mysteriously above their door and cool things are already happening in terms of the work they’re doing and the culture they’re fostering within the creative department,” says Andy Blood, executive creative director at TBWA\ Group. “And as Devo proclaimed loudly at a celebratory lunch he had with them the other week, this is a twice in a lifetime opportunity, so we’re absolutely thrilled to have them back again.”

James says “it’s just as crazy and disruptive as it ever was but it feels right”, and the pair are both excited about the prospect of doing some great work with Blood and the rest of the gang.

Over his career, James has worked as a creative director at two agencies and been creatively responsible for some of the largest accounts in the country, including Tourism New Zealand, ANZ and Telecom. Similarly, Farndale has worked at DDB, Young and Rubicam, M&C Saatchi and, most recently, Saatchi & Saatchi (while at Saatchi & Saatchi the pair created the Richard Hammond XT campaign and the apparently more satisfying Backing Black work).

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