'From building brands to taking stands': NZTA's 'Mistakes' earns spot on TED's ads worth spreading

  • Advertising
  • March 18, 2014
  • StopPress Team
'From building brands to taking stands': NZTA's 'Mistakes' earns spot on TED's ads worth spreading

Every year, TED compiles a list of its top ten ads worth spreading. And NZTA, Clemenger BBDO and Finch's 'Mistakes' ad, which shows a conversation between two men without enough time to react to a life-changing accident, has made it onto 2014's list. 

For the past four years, TED has honoured ten commercials from around the world that offer up "bold ideas, real emotions and inspiring visions". A panel of TED speakers, staff and advertising industry insiders select the winners and the ads are chosen in five categories—storytelling, social good, cultural compass, creative wonder and learning ('Mistakes' was acknowledged in social good and storytelling). 

  • Check out the report from 2013 here

As Kate Torgovnick May wrote on the TED blog

Today’s viewing audiences are far too sophisticated for advertisements full of fake doctors, the word “sale” flashing on repeat, and tight clothing on attractive models. Today, we want ads to actually speak to us—to connect to our hopes and dreams, to flip our thinking in unexpected ways and to reflect the world we’d like to see around us. And we know that advertising can offer this because, every once in a while, we find ourselves cracking up or reaching for a tissue after watching a commercial that connects with us. 

In addition to the local inclusion, P&G, Adobe, Google, Guinness, IBM, Dove, Virgin America, Honda and Let's Save Africa made the list (see all ads below). And the reason behind these selections is simple, says TED's head of global partnerships, Ronda Carnegie: “Like the best TED Talks, this year’s Ads Worth Spreading enrich lives rather than disrupt them.”

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