Brother Design and Foodstuffs put in another strong showing at the Vertex Awards, pick up four gongs

  • Opinion
  • March 31, 2015
  • Holly Bagge
 Brother Design and Foodstuffs put in another strong showing at the Vertex Awards, pick up four gongs

Auckland brand and packaging agency Brother Design maintained its good form at the Vertex Awards by picking up gold, silver and bronze awards at the latest edition of the annual show. 

Every year, the awards are judged on creativity, marketability, and innovation and dedicated exclusively to new packaging designs for private label (home brand) product ranges, according to a release.

This year’s award winners were selected from entries coming from 21 countries and a total of 55 retailers. 

Entries were judged by 16 industry leaders, agency directors and designers representing North America, South America, Asia, Europe and Australasia.

Brother Design picked up four awards for its design work for Foodstuffs New Zealand Limited, including two category-leading golds, a silver and a bronze.

The gold awards were for the Pams confectionary range in the Packaged Goods category, and the Neu personal care range of soaps, shampoos and deodorants in the New Brand category.


Designs for the Pams Fresh Pasta and Sauces range picked up silver in the Fresh category.

And Bronze was awarded in the Healthcare category for the Pams Feminine Hygiene range.

“The results are especially impressive for Brother Design and Foodstuffs when you consider that they position our work on a par with, or even superior to, designs that were created for international retail giants including the likes of Tesco’s, Waitrose and Safeway,” says Brother business development director Jenny McMillan.

Foodstuff national private label manager Jocelyn McCallum says the awards more than validate their [Foodstuff’s] commitment to Brother Design.

“Packaging design is a critical part of the purchase decision and importantly it also allows us to cultivate positive relationships with our customers beyond the store experience [and] to have the designs confirmed as world leading in creativity, marketability and innovation confirms that by working with the team at Brother we are on the right track,” said McCallum.

Brother Design has also seen previous success, walking away with four golds and the coveted 'Best of Show' gong at the Vertex Awards last year (in the latest edition, the 'Best in Show' gong went to Spain's Supperstudio for its work on the Eroski home brand products).

The biggest winner of the show was Brother's packaging for Pams flour, which picked up a gold in the packaged goods category and was also recognised as the best piece of work entered into the competition.

Comments posted on the Vertex website heaped praise on the creative efforts of Brother, placing particular emphasis on the way in which the branding imagery hinted at nostalgic moments that typify the experience of baking.

Brother's other three golds came for the packaging designs of Pams milk (milk, cream and butter category), Pams premium ice cream (frozen category) and Pams nappies (baby range category).

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit