Bright sparks make Telecom shine

  • Media
  • October 26, 2009
  • Frances Chan
Bright sparks make Telecom shine

New_Telecom_logoAfter successfully polarising the nation on its new “self-expressive” logo, Telecom has delivered with its new TVC, featuring eight everyday Kiwis, whiz-bang graphics and a bright, positive attitude.

telecom ad

Several graphic and multimedia artists created original artwork to help illustrate the ‘heroes’ and what makes them spark. The images are effectively digitally projected on the sides of buildings.

The theme song is the gospel classic This Little Light of Mine, reworked by Peter van der Fluit of Liquid Studios (and ex Screaming Meemee). It’s a cute rendition that will be either imitated profusely or become profusely irritating after multiple exposure.

telecom heroesTelecom has created a website to celebrate its “new identity” that’s “more than just a logo”. Visit to see the ad and the making of. You also have a chance to win your object of desire that represents your passion.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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