Brand manager to drive Driver magazine

  • Marketing
  • October 1, 2009
  • Frances Chan
Brand manager to drive Driver magazine

NZDriver orange cvrTangible Media is building a nice little stable of consumer titles covering a gamut of niche interests – Dish, Real Groove, NZ Rugby World, Habitat – and now the company has a new brand manager for Driver magazine, Chris Merlini (sounds like a posh car brand). So expect to see a higher profile of the title in the future.

Merlini’s sales experience comes from working on mags such as Mercedes, BMW, Rev, Classic Car, Performance Car, AA Torque and NZ Geographic.

NZers sure love their cars and there are a few titles around competing for this particular male market, notably from Parkside and Adrenalin, but Merlini is thrilled to have the responsibility to increase Driver brand awareness, subs and online initiatives.

Editorial cohorts David Linklater, Allan Dick and Damien O’Carroll now have another team member to discuss HPs and Nms and kphs with. If brand 'driver' Merlini is the Stig, which ones are Hamster, Captain Slow and Jezza?

Previous posts about Tangible: Real Groove and trade mags.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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