Born to be wildcards?

  • Advertising
  • January 18, 2011
  • StopPress Team
Born to be wildcards?

Creativity can come from anywhere. And the Media Design School obviously recognises that, because it's calling for wildcard entries to fill two positions on this year's creative advertising course.

"With last year's lot on placements, in jobs, on the YoungGuns short list and blessing billboards, it's time to for our 40-week do-or-die year to begin once more," says Media Design School head, Kate Humphries. "So send us your fairest, your foulest, and your what-else-are-we- to-do-with-thems."

Officially, all applicants have to complete a task sheet. But every year she says the gang also just decides to go with the gut feel and accepts a few wildcard applicants.

"That's because some of greatest graduate successes have come from unexpected places, (courier drivers, nannies, welders, doctors and landscape gardeners, to name but a few) and have also been what-the-heck last minute hunches on our part. The big hunch last year for instance, was the-silliest-name-ever-applicant, which went to Charles Twaddle just for the sheer merriment of allowing his tutor to splutter aloud his name over and over again for 40 weeks. Now, that 'hunch' turned out quite well, so this year, we've decided to celebrate 'the diversity of a creative's mind' by officially calling for our wild card applicants. The wilder, the weirder, the sillier, the most seemingly incongruent the better."

So, if you've got any suggestions, or you maybe want to head back to school yourself, contact Humphries directly at kate.humphries@mediadesign.school.nz and, once she's reassured herself that they/you don't have any criminal convictions (well serious ones, at least) they can come in for a chat.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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