Bo, Selector

  • Media
  • November 2, 2009
  • StopPress Team
Bo, Selector

SelectorAGM Publishing has launched a new online product resource, Selector.com, targeting the design, architecture and building industries.

Over the last 60 years, AGM Publishing has established a large database of high-quality and design-led contacts. And this new site is a simple online tool that enables industry professionals to tap into them and find the products they need to get the job done, be it concrete connectors or the latest commercial seating from Simon James. The site puts them directly in touch with the companies who sell the products and product enquiries go straight to the supplier's inbox.

For consumers, it's a browsable online catalogue, full of the latest designer furniture and beautiful products from the pages of Urbis, Houses NZ and Architecture NZ and the company profiles take them straight to the supplier or showroom.

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For advertisers, it's a way to connect with an established, professional and design-savvy audience and drive traffic directly to their own websites. And they can track results and follow up qualified leads through online reports generated by the website.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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