BNZ announces new chief marketing officer

  • Movings/Shakings, brought to you by Marsden Inch
  • June 13, 2017
  • StopPress Team
BNZ announces new chief marketing officer

Jason Chan has been announced as the new chief marketing officer at BNZ.

Chan will join BNZ from Bankwest (a subsidiary of Commonwealth Bank of Australia) where he was the executive general manager of products and marketing. The role saw him lead customer experience, product management, analytics, brand and sponsorship.

Prior to joining Bankwest, Chan worked at BNZ in the early 2000s, followed by a number of senior marketing and strategy roles for the likes of Kiwibank, ANZ, Fonterra and The Radio Network.

“Jason has first-class credentials as a transformational leader and marketer with deep experience in the banking industry. This is an important role for us at BNZ and I’m delighted that Jason will be joining my leadership team,” says Paul Carter, director of retail and marketing for BNZ.

“In particular, it’s fantastic to not only have him returning to a New Zealand-based role, but also to be coming ‘home’ to BNZ. Jason previously worked for us for eight years in the early 2000s in senior marketing roles."

Chan adds: “I’m thrilled to be returning to BNZ to take on this role and lead the high-calibre marketing team at BNZ. I know there is some fantastic work underway and it’s a really exciting time to be coming back."

Chan will be reporting to Carter, who replaced Craig Herbison as director of retail and marketing in January. Herbison resigned from his role in September last year after joining the bank in 2011 where he helped establish the 'Be Good With Money' brand and the creation of small business hubs in Christchurch and Hamilton. When asked to comment on the exact circumstances of Herbison's departure, a BNZ spokesperson said at the time: "It’s BNZ policy that we don’t comment on private employment matters regarding any employee, as we are unable to, owing to the Privacy Act." 

  • This story originally stated Craig Herbison's former role as chief marketing officer. The error has now been corrected.

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