A five-way pitch has ended with BMW Group New Zealand appointing Pead PR as its agency of record. The agency will oversee all communication elements for the group including press office management, corporate reputation and product communications for its two core brands BMW and MINI.
Karol Abrasowicz-Madej, managing director of BMW Group New Zealand, said it's been impressed by Pead PR's creativity and forward-thinking approach to comms, which is underpinned by robust strategic thinking.
“The next twelve months will be an exciting period for BMW Group New Zealand as we unveil new core models, reinforce our leadership in electro mobility vehicles and grow our share of the premium vehicle market.”
Sarah Munnik, managing partner of Pead PR, added: “BMW is one of those rare accounts that tick all the boxes – a highly respected premium brand, the resources and ability to execute world-class work, and most importantly a client who wants to work in true partnership.
“We’re looking forward to driving their growth in New Zealand and believe we can achieve true brand fame through a blended mix of brand storytelling, PR, digital influence, content creation and activations.”