Big drives off with a double as Motorcorp shares the love

  • Advertising
  • February 28, 2012
  • StopPress Team
Big drives off with a double as Motorcorp shares the love

In a slightly unusual move, Motorcorp Distributors Limited has appointed Big Communications as its agency partner on the Land Rover and Jaguar brands while allowing it to maintain its existing relationship with Škoda. The other two Motorcorp brands, Renault and Volvo, will remain with Publicis Mojo, which was awarded the business in March last year, and media planning and buying for all four brands will stay with ZenithOptimedia.

James Yates, group general manager of Motorcorp, says the appointment comes after a review of the current arrangements.

“We feel that two agencies will work better for us. I have worked with Big before and I know they’ll be a great fit with the Motorcorp culture."

Yates, who was previously the general manager at Škoda, says the Škoda relationship is not a problem.

"I have talked it through with my former colleagues at European Motor Distributors and they, like me, feel that Big can work effectively for both of us.”

Ant Salmon, managing director of Big, which recently won the Barfoot & Thompson business, is understandably stoked to be adding these two luxury brands to the stable.

“I am looking forward to renewing our relationship with James. We recognise that we are fortunate to be given the opportunity to work with Land Rover and Jaguar while maintaining the relationship with Škoda."

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Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

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