Bettle turns ten—and to charity

  • Advertising
  • April 16, 2012
  • Ben Fahy
Bettle turns ten—and to charity

The ad business regularly supports charities with pro-bono work. But Hamilton agency Bettle and Associates has taken that to another level by announcing part of its business will be run as as a not-for-profit model.

The advertising agency, started by award-winning strategist George Bettle and a team of four people in 2002 after the purchase of Grey Worldwide, Hamilton, has also got a new name, new branding and a new office location.

In its first ten years it has grown to a team of 22 employees and he says the name change to Bettle & Associates better reflects the nature of the company.

"Today's achievement is down to the commitment I have received from my talented colleagues who have worked alongside me throughout the past ten years to build the company, and I am delighted to share this milestone with them," Bettle says. "The highlight of reaching the ten year mark is not our great new office space or our new logo. It is being able to announce that our recruitment and template-based advertising team became, at the beginning of this financial year, a not-for-profit centre within Bettle and Associates. This means from now on, all net profit generated by this operation will be distributed annually to selected causes that offer the greatest positive impact on the lives of young people in the Waikato area."

Bettle estimates the value of this charitable donation to be up to $100,000 per annum and builds considerably on the agency’s previous charitable work with local organisations Nest, Hamilton Women's Refuge and The Enderly BreakfastClub.

"The agency has always taken the approach of wanting to give back to the local community and to worthy causes that the team feels strongly about. As we have grown, so too has our ability to support our selected causes so we are thrilled to be able to commit to this not-for-profit business model that will result in a guaranteed income stream for selected non profit organisations on an annual basis."

Bettle says he strong growth targets aimed at maximising the size of this pool of money in future years. But this change in structure will see no change in service, focus or effort.

"If anything the team will be more driven to excel with the motivation that they are helping young people," he says.

Bettle and Associates work with brands such as LIC, Mother Earth, Alison’s Pantry, Tainui Group Holdings, Fletcher Building, The Langham, Power Farming, Ngai Tahu Tourism, Fulton Hogan, CAL Isuzu and many other rural clients.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Commercial radio survey: First results for 2019 show overall numbers continuing to climb

  • Radio
  • April 18, 2019
  • StopPress Team
Commercial radio survey: First results for 2019 show overall numbers continuing to climb

The first results of the GfK Radio Survey of the year are out and MediaWorks and NZME have plenty to celebrate with total audience numbers rising since the final survey in 2018.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit