Better out than in: Outward Bound kicks off its 50th with TV push

  • Advertising
  • February 29, 2012
  • StopPress Team
Better out than in: Outward Bound kicks off its 50th with TV push

Youtube Video

Youtube Video

Outward Bound is celebrating its 50th anniversary this year. So, to mark the occasion and show how the organisation has been unlocking Kiwi potential for 50 years, two 15 second TVCs—one aimed at those aged 18-26 years and another targeting those over 27—have set off on a journey of their own.  The ads were created by Senioragency, a global network that claims it can "help unlock the potential of the baby boomer market", and backed by Outward Bound sponsor Hubbards.

"We needed to convey that the organisation has become part of the Kiwi psyche," says Senioragency director Chris Schultz, who is also the strategic director at Spawn. "Like the great OE, Outward Bound is the OBE of achieving personal self development in an outdoors setting. Because the organisation has such wide appeal from young people through to mature adults, we needed to take a trans-generational approach."

Schultz completed an Outward Bound course when he was 17 and he says that experience helped him to get to where he is today.

"We've worked on the Outward Bound account for the past four years and it's particularly satisfying to now be involved in helping them to officially mark their 50th anniversary," he says.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit