Beers beckon creatives to design Beck's bottle revamp and Tiger T-shirts

  • Win
  • November 24, 2011
  • Cath Winks
Beers beckon creatives to design Beck's bottle revamp and Tiger T-shirts

Collaborations between musicians and artists have brought us some of the most memorable pop culture images of the last 50 years. Think iconic images such as the Sex Pistols' God Save The Queen, or The Velvet Underground and Andy Warholʼs famous collaboration. And now Beck's is looking do the same by revamping a series of limited edition labels with the help of local talent.

Next year artists Rainbow Monkey, Andrew McLeod and Gavin Hurley will join up with musicians Cut Off Your Hands, Ghost Wave and Parallel Dance Ensemble to each design three labels for Beck's bottles, inspired by a song from each band.

Beckʼs also ran a competition in design/media tertiary establishments around New Zealand to find an up and coming artist whose work will be featured as part of the campaign on one of the labels. The winner will be announced on 26 January 2012.

And not only will more than 1.6 million Beckʼs bottles soon be sporting a completely original work of art, but those who purchase a promotional 12-pack will also receive four free music downloads of their choice powered by as part of the Beckʼs Music Shout.

The limited edition bottles will be available in stores and in bars for three months from February.

Meanwhile across town at another brewery...

Tiger beer is giving emerging artists the chance to profile their design talents in the most public of ways – by having it emblazoned across chests nationwide in the Chinese New Year.

The ‘Design a Tiger Tee Competition’  celebrates the imminent Chinese Year of the Dragon (2012) and marries Tiger’s Asian heritage with the beers long-running association with the arts.

To enter, budding artists simply need to incorporate a dragon into their design plus the Tiger beer logo.   The best three designs, judged by a panel including Huffer’s Sam Hickey, will each win a 27” iMac Computer worth over $2700. They also get their original artwork printed on a Tiger ‘Tee’ which will be given away from 23rd January, 2012.

Tiger beers’ Carla Rawson says, “Tiger beer is proud to be different and celebrates self-expression so we wanted to mark the Year of the Dragon, the mightiest of the signs, by giving an emerging artist the chance to create a dragon and Tiger beer inspired ‘Tee’ design and win some great prizes and bragging rights in the process.

But it isn’t just about the big prize - each week a promising design will be picked by the Tiger beer team with the chosen artist receiving a $250 Tiger beer tab.  The competition runs until Friday 15th December. All entrants must be 18 years and over.

To enter or for more information visit


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Axis 2019: Colenso BBDO to defend its title, leads finalists with FCB and DDB

  • Awards
  • February 21, 2019
  • StopPress Team
Axis 2019: Colenso BBDO to defend its title, leads finalists with FCB and DDB

The finalists for the 2019 Axis Awards have been announced and it’s Colenso BBDO leading the way with 64 mentions, followed by FCB on 55 and DDB on 51.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit